school marketingStacy has worked in independent schools for nearly 15 years, with experience in marketing, communications and admission offices. She currently serves as the Director of Strategic Marketing & Communications at Cheshire Academy, a boarding/day school in Connecticut. In addition to her role at Cheshire Academy, Stacy also currently serves as the Private School Expert at About.com and sits on the board of advisors at Blackbaud K12.

During her time at Cheshire Academy, Stacy has completely revamped the former Communications Office, developing an award-winning Strategic Marketing & Communications team (unanimous CASE Circle of Excellence Award for Strategic Communication Program Improvement) designed to function as an internal marketing agency with specialized skillsets for each team member including writing and editing, photography and design, digital marketing and communications, social media marketing, and more.

In less than three years, Stacy and her team have launched a new, user-centric website; developed award-winning Annual Fund Marketing Campaigns (CASE District 1 Silver and CASE Circle of Excellence Silver); implemented a highly success social media and blogging strategy; and developed and implemented a highly successful SEO campaign. Stacy’s team is regularly called upon to share their expertise with industry organizations.

They have worked with Blackbaud K-12 to lead webinars, present at national conferences, and participate in podcasts covering a wide range of topics pertaining to digital marketing best practices. They have been interviewed for an eBook by Chuck English for Blackbaud K-12 about parent communication strategies, interviewed by School Marketers to share email marketing best practices in their Podcast series, highlighted by InspirED School Marketers for their blogging strategies, and spotlighted by ISM Inc. for their social media marketing strategies. They have also blogged for both InspirED School Marketers and EdSocialMedia, with requests for guest blogs on other sites in the works.

Stacy has also presented at numerous conferences, including the National Association of Independent Schools (NAIS) Annual Conference, The Association of Boarding Schools (TABS) Annual Conference, Blackbaud K12’s User Conference, The TABS NAIS Global Symposium and Cheney & Company’s Aim High Conference. Stacy and her team will also be presenting at CASE NAIS 2017, leading both a Marketing Bootcamp PreConference session, as well as a session on best practices in Annual Fund Marketing Programs.

Stacy began her independent school career working at the Communications and Publications Coordinator at Windward School in Los Angeles, Calif., where she helped Windward launch their first communications office. While there, she revamped their digital communications strategies, introduced new monthly publications, and worked closely with the student newspaper to produce a high-quality student publication. Two of Stacy’s students were accepted into an internship program at the Los Angeles Times, and one earned a college scholarship as a result.

An East Coast native, Stacy left the sun and sand behind and spent the next five years working in admission offices. First she moved back to Massachusetts where she served as Assistant Director of Admission & Marketing at The MacDuffie School in Springfield. During her time at MacDuffie, Stacy introduced new marketing materials that helped increase admission inquiries and applications. From there, she advanced her admission career and joined the team at Chatham Hall in Chatham, Virginia as their Associate Director of Admission, where she also lived on dorm for three years. Stacy traveled across the United States recruiting students and continued to work closely with the communications office where she helped design and produce ads, brochures, newsletters, and publications.

After five years in admission, Stacy knew that she was meant to serve in a communications role full-time, and accepted a position at Derby Academy in Hingham, Mass., as their first Director of Communications. A one-person department for the majority of her time there, Stacy was responsible for wearing multiple hats including digital marketing and communications, graphic design, writing, editing, photography, website management, public relations, advertising, and event planning. She also served as a student advisor, yearbook advisor, and taught both digital photography and public speaking.