Presentations

Presenting at:

January 2017: CASE NAIS 2017: One Word. One Gift. One Successful Annual Fund Marketing Program. Presented with Barbara Davis, Director of Development and Alumni Relations and Caitlin Garzi, Associate Director of Digital Marketing at Cheshire Academy.
Description: From failure to success, learn how Cheshire Academy developed a comprehensive marketing strategy that built off a flawed year-long effort and created an award-winning Annual Fund marketing program. Hear about how the marketing and development offices worked together to create simple yet effective messaging for both print and digital formats that reengaged alumni with the school, resulting in nearly 30% new donors. Find out what helped them increase both online gifts and overall annual fund giving in just one year, and how you can implement similar strategies at your school.

July 2016: Cheney & Co. Aim High Conference: Synergy in Branding & Marketing: Partnering with the Head of School; Presented with Jerry Larson, Educational Directions, Inc. and Former Head of School at Cheshire Academy
Description: Break down expectations for the Head of School’s role in marketing and ways in which the Marketing Department can support the Head’s goals in building a strong school identity. The session will include examples of how a strong partnership can set the stage for success and tips for fostering relationships within the administration in support of marketing.

July 2016: Blackbaud K12 User Conference: Data-Driven Strategies for Digital Marketing
Presented with Caitlin Garzi, Associate Director of Digital Marketing at Cheshire Academy.
Description: Whether you’re evaluating the success of your email campaigns, social media, digital advertising, landing pages, or main website, you need data to determine if your strategies are successful. In this session, we will outline how to track the success of what you’re already doing and give you key data-driven strategies that will improve effectiveness, increase conversions, and streamline general marketing practices in the independent school world.

July 2016: Blackbaud K12 User Conference: Creating Detail Pages that Engage
Presented with Caitlin Garzi, Associate Director of Digital Marketing at Cheshire Academy.
Description: The key to a website that wows is in the details, or should we say, detail pages. Your website is made of hundreds of pages, the majority of which are detail pages automatically created when you make a new calendar event, news story, or athletic team. Do you know what your detail pages look like? Did you know that you can change them? The Cheshire Academy team will walk you through how they created news detail pages using onMessage tools for their new digital magazine, modeled after The New York Times. We’ll also provide examples of event detail pages that add value to the user experience and the event calendar. From sidebar ads to full-width header images, you’ll learn how to style detail pages that work and wow.

March 2016: SchneiderB Virtual Conference: Marketing Plans for Private Schools.
Description: Your simple guide to success and sanity. Learn about the resources you can use to drive the creation of your marketing plan, and how to ensure you have community buy-in to support your efforts.

December 2015: TABS Annual Conference: Ask the School Marketing Gurus. Description: Picture this. You’re in a room with a panel of school marketing experts who are ready to answer your burning questions and help brainstorm solutions to your challenges. This moderated panel discussion features school marketers who are in the trenches and know what it’s like to be your shoes. Professional MarCom gurus who specialize in branding, web development, design, social media, interactive marketing, and more will also be present. Hosted by InspirED School Marketers.

July 2015: Blackbaud K12 UC15 Session: Rock Your School’s Website. Lessons from 3,000 Independent Schools. Presented with Peter Baron, senior product marketing manager at Blackbaud K12. Description: The results are in! Learn the outcomes from an industrywide website navigation and usability survey of 3,000+ private school websites. See how schools position themselves for success. Explore how many schools are building responsive websites and how they utilize navigation and content. Use the survey results as a brand new tool to evaluate your website navigation against industry standard practices.

July 2015: Blackbaud K12 UC15 Session: Maximize Your Email Marketing Impact. Presented with Caitlin Garzi, Associate Director of Digital Marketing at Cheshire Academy.
Description: Find out how Cheshire Academy created an email marketing strategy that helped them increase traffic to major pages by over 400%. In addition to increased engagement with constituents, including current families, alumni, donors, and prospective families, learn how consistent email marketing strategies and schedules can help your school meet measurable goals for annual fund and enrollment. From production schedules to intriguing content and design, learn about email marketing best practices, and create your own strategy for pushpage success.

May 7, 2015: Blackbaud K12 Webinar: Web Strategies to Maximize Community Interactions
Description: Looking for a way to drive interaction with your community with a website built on good design, strong calls to action, and easy navigation? In this webinar, Stacy Jagodowski, Director of Communications for Cheshire Academy, shares how onMessage can drive conversions on your site with SEO, responsive web design, and more. onMessage is the only CMS in the industry that offers a landing page module specifically designed to help you drive conversions.

April 2015: TABS NAIS Global Symposium Session: Web Strategy: How to Engage & Cultivate International Families. Presented with Peter Baron, senior product marketing manager at Blackbaud K12, and Caitlin Garzi, webmaster at Cheshire Academy
Description: Learn how to create a template to effectively communicate with your international constituents. You will get the opportunity to hear how Cheshire Academy has created a multichannel marketing strategy using e-mail to build deeper relationships with their existing international families. After this session you will be able to walk away with research strategies and tips on how to build a plan that benefits your admission, development and retention goals.

April 2015: SSATB Webinar: Rock Your School’s Website. Lessons from 3,000 Independent Schools. Presented with Peter Baron, senior product marketing manager at Blackbaud K12
Description: The results are in! Learn the outcomes from an industrywide website navigation and usability survey of 3,000+ private school websites. See how schools position themselves for success. Explore how many schools are building responsive websites and how they utilize navigation and content. Use the survey results as a brand new tool to evaluate your website navigation against industry standard practices.

February 2015: NAIS Annual Conference Workshop: Rock Your School’s Website. Lessons from 3,000 Independent Schools. Presented with Peter Baron, senior product marketing manager at Blackbaud K12 Description: The results are in! Learn the outcomes from an industrywide website navigation and usability survey of 3,000+ private school websites. See how schools position themselves for success. Explore how many schools are building responsive websites and how they utilize navigation and content. Use the survey results as a brand new tool to evaluate your website navigation against industry standard practices.

November 2014: Blackbaud K12 Webinar: Using OnMessage for Creative Solutions to Common Communication Challenges. Presented with Caitlin Garzi, webmaster at Cheshire Academy. Description: Behind every great onMessage user is a community of support from other users who share their knowledge and tips for using onMessage. Walk away with tips and tricks that will maximize your day-to-day effectiveness and strategies for enhancing long-term efforts.

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